Market Research Report: Final Project Homework 2
Survey Results Analysis
The team conducted a survey to determine if the proposed project satisfies a need on the UP Campus. The survey was conducted with 53 respondents, including students from different semesters. Below is the summary of the findings:
- Question: ¿De qué semestre eres?
Findings: The respondents were from various semesters, ranging from first to ninth. - Question: ¿Qué tan difícil te ha resultado encontrar tus salones de clase en la Universidad?
Findings: Most respondents indicated a medium to high difficulty in finding their classrooms. - Question: ¿Crees que un video explicativo te sería útil para encontrar tus salones de clase?
Findings: A significant majority agreed that an explanatory video would be useful. - Question: ¿Conoces los nombres y ubicaciones de los edificios y aulas dentro del campus?
Findings: The responses were divided; while some know the buildings partially, others do not. - Question: Del 1 al 5, ¿qué tan probable es que uses un código QR en el campus para ver un video explicativo?
Findings: There was a varied distribution, but the majority leaned towards a high likelihood of using QR codes if available. - Question: ¿En qué lugares del campus te gustaría que se colocaran los códigos QR?
Findings: The preferred locations for QR codes included entrances, common areas, cafeterias, and other strategic points around the campus.
Graphs Representing Survey Data
Conclusions
Based on the survey findings, it is evident that there is a significant need for better navigation aids on the campus. Most students expressed difficulty in locating their classrooms and agreed that a video guide could be beneficial. The idea of using QR codes to provide information was well-received, with students suggesting their placement in high-traffic and strategic areas.
These results confirm that the proposed project could address a significant problem on the UP Campus and that there is a clear demand for its implementation.